Age-friendly businesses

Age friendly businessWhen people consider the word “community,” they often think of governments, neighbourhood leagues and various community organizations, such as non-profit and voluntary groups. Certainly, all these things help make a community.

No Alberta community would be complete without the business sector. Albertans depend on local businesses for countless aspects of their day-to-day lives. Businesses play vital roles in meeting the needs and demands of citizens – everything from food and shelter, to personal care and home maintenance services.

Making your business more age-friendly is not only a socially responsible thing to do...it’s also good for business.

  • People who have enjoyable experiences are more likely to become loyal customers. If your business is an age-friendly, accessible and welcoming place for people of all circumstances, it can translate into repeat business.  
  • The number of seniors in Alberta will steadily increase in the years ahead, as members of the baby boomer generation grow older. By 2031, when the last baby boomer reaches 65 years of age, about one in five Albertans will be a senior. Making your business more age-friendly can help ensure it caters to this large and growing part of the population.  
  • Just as they have changed social trends throughout their lives, baby boomers will redefine what it means to grow older. In general, they are expected to be healthier, more educated and more affluent than previous generations of seniors. That represents a lot of potential revenue if your business is more age-friendly.  
  • Becoming more age-friendly opens your business up to a larger pool of potential customers. Age-friendliness makes your business accessible and welcoming to more than mainstream citizens. It also makes your business accessible and welcoming to persons with disabilities, pregnant women, people with reduced mobility, people with limited sight or hearing, young families, people from different cultures, those who speak languages other than English, and many other members of the community. A broader customer base means greater opportunity for your business.  
  • Businesses not only depend on having customers, but also their ability to recruit and retain workers. An age-friendly business is a more attractive and more welcoming place for mature workers.  
  • Making your business more age-friendly also serves as a powerful expression of social responsibility. If your community has set a goal of becoming an age-friendly community, your efforts to create an age-friendly business will demonstrate a clear commitment to making your community stronger. This will be noticed and appreciated by all citizens, enhancing your business’ reputation and goodwill throughout your community.

For more information on how to make your business age-friendly, read Building age-friendly communities: Creating an age-friendly business in Alberta PDF icon

Age-friendly workplaces

Age-Friendly WorkplacesBusinesses not only depend on having customers, but also their ability to recruit and retain workers. An age-friendly business is a more attractive and more welcoming place for mature workers, enhancing your ability to attract and retain a knowledgeable and skilled workforce.

The Forum of Federal / Provincial / Territorial Ministers Responsible for Seniors has developed some tools and resources to help employers understand how older workers can contribute to an organization, provide some of the strategies for engaging older workers, and supporting a diverse and inclusive workforce.